Affralux is a leading name in the lighting solutions sector, with over 1,500 retail outlets in Italy and around the world and a well-structured sales network.
In a B2B environment where speed, accuracy and cross-channel integration are key to ensuring continuity of supply and support for the sales force, the company has embarked on a programme to digitise its sales and restocking processes.
To support growth and streamline order flows, Affralux has chosen Cosmobile’s B2B Ecommerce solution, Order Factory, adopting a platform designed to simplify order management and enhance the experience for business customers.
Through Order Factory, customers can browse the product catalogue, place quick reorders, access their order history and specify their preferred delivery date, both at order level and for individual line items. The platform also allows for the management of separate packages and quantities, adapting to the operational logic typical of B2B.
The introduction of B2B Ecommerce has given customers greater autonomy in managing their orders, reduced errors and optimised restocking times. At the same time, Affralux has improved logistics planning and coordination between the digital channel and the sales network, thereby enhancing the overall efficiency of the sales process.
