Equiline: personalized Ecommerce with Order Factory
Equiline: personalized Ecommerce with Order Factory. Equiline, a leading brand in the equestrian industry, chose Order Factory to develop a customized Ecommerce platform. The goal was to enhance the shopping experience for both B2C customers and B2B resellers, optimizing global sales and streamlining operations.
Equiline’s key requirements
Equiline needed to:
- Create multiple B2B and B2C sales platforms with centralized data management.
- Integrate the Ecommerce platform with the company’s ERP for seamless operations.
- Expand internationally with a multi-language, multi-market eCommerce solution.
Solutions implemented with Order Factory
B2C Ecommerce
- Adobe Ecommerce Magento 2 Multistore: A single platform to manage multiple online stores across different markets.
- UX/UI redesign: A refreshed interface for an improved shopping experience.
- ERP & PIM integration: Automated product catalog and inventory management.
- Order automation: Streamlined processes to reduce handling times.
- SEO optimization: Enhanced search engine rankings for greater online visibility.
B2B Ecommerce
- A dedicated reseller platform: Allows for order management, pre-orders, and custom price lists.
- Optimized UI for agents and B2B clients: Easy product access and inventory differentiation.
- Additional online promotional campaigns: Beyond ERP functionalities to boost sales.
Results achieved
With Order Factory, Equiline gained centralized data control, making order and sales management more efficient and precise. ERP integration minimized operational errors, while Ecommerce personalization enhanced customer engagement for both B2C and B2B. SEO improvements increased global visibility, driving higher sales across markets.
Take your sales to the next level
Partnering with Order Factory enabled Equiline to thrive in the competitive global market with a customized, omnichannel Ecommerce strategy. By centralizing management and tailoring solutions, Equiline now delivers an unmatched shopping experience for both consumers and professional resellers.
Discover how Order Factory can elevate your Ecommerce business:
