Green B2B commerce: boost ROI through sustainability

Green B2B commerce: boost ROI through sustainability

Green B2B commerce: boost ROI through sustainability. In 2025, sustainability is no longer a nice-to-have—it’s a strategic driver for success in B2B commerce. Businesses that embrace green practices in their digital processes not only meet rising customer expectations but also improve their return on investment (ROI). Here’s how sustainable B2B commerce can transform your business—and how the B2B ecommerce platform Order Factory helps you get there.

Sustainability as a competitive advantage

According to a report by Bain & Company, sustainability has become one of the top three purchasing criteria for B2B buyers.

• 48% of buyers are willing to pay a 5% premium or more for sustainable products.
• 36% say they would switch suppliers if environmental standards aren’t met.

Companies that implement sustainable practices also see:

• A 53% increase in innovation-driven revenue
• A 17% improvement in EBIT (Earnings Before Interest and Taxes)

Digitalization and sustainability: A winning match

Digital transformation plays a key role in implementing sustainable strategies. B2B companies that integrate sustainability into their digital commerce approach can optimize operational efficiency, ensure environmental compliance, and exceed customer expectations.

How Order Factory supports sustainability

Order Factory is the all-in-one B2B platform that merges sustainability with digital innovation. Here’s how it helps:

• Supply chain transparency: Track and share sustainable practices across your entire supply chain.
• Process Aatomation: Reduce waste and optimize resource usage with intelligent automation.
• ESG integration: Simplify environmental reporting and stay compliant with evolving green regulations.

Real business benefits

Adopting a green B2B commerce strategy with Order Factory leads to tangible advantages:

• Higher ROI: Improve operational efficiency and lower overhead costs
• Customer loyalty: Win over clients who value sustainability
• New market access: Appeal to eco-conscious partners and emerging market

Digital growth, sustainable future

Sustainability is more than a trend—it’s a long-term strategy for B2B success. With Order Factory, you can embed eco-friendly practices into your digital operations, enhance performance, and meet today’s (and tomorrow’s) customer expectations.

Turn sustainability into your competitive edge

17/06/2025