B2B Summer Strategies: Omnichannel & Logistics. Summer 2025 is the perfect time for B2B companies to review and optimize their sales and logistics strategies. Integrating omnichannel marketplaces and smart logistics solutions is key to improving operational efficiency, meeting customer expectations, and increasing ROI.
According to a report by McKinsey, successful B2B companies embrace omnichannel strategies by leveraging integrated sales teams, advanced technology, and data analytics to deliver personalized customer experiences.
In fact, a Feedonomics survey shows that 83% of B2B buyers make more than half of their purchases through digital channels—a trend that is expected to grow in 2025.
Intelligent logistics is essential to meet rising customer demands for speed and transparency. Technologies like the Internet of Things (IoT), Artificial Intelligence (AI), and blockchain are reshaping supply chain management.
A report by DHL highlights the growing role of AI in logistics, with applications ranging from computer vision to generative AI to streamline operations.
Take advantage of the summer season with these high-impact strategies:
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