The digital evolution in the professional beauty sector is accelerating, and companies operating in B2B—in particular manufacturers, distributors, and brands with a network of retailers—now need to equip themselves with efficient, scalable, and multilingual tools.
Among the companies that have successfully embarked on this path is Pettenon Cosmetics Spa, a historic Padua-based company that chose Order Factory Enterprise to enhance its online B2B sales strategy.
With over 60 years of history, Pettenon Cosmetics represents Italian excellence in the production of professional hair and skin treatments, intended for hairdressers, beauticians, distributors, and commercial partners, both in Italy and abroad.
Always committed to Made in Italy quality, the company has built an internationally recognized product portfolio and a complex commercial network, characterized by:
These characteristics made it strategic to adopt a structured, fast B2B e-commerce platform capable of supporting the dynamics of the professional beauty business.
To effectively manage its global market, Pettenon needed:
• A multilingual system
• Tools to manage complex orders
• Flexible configurations of canvasses and commercial offers
• An intuitive platform for its retailers and distributors
• A fully customizable interface according to the brand’s identity
The choice fell on Order Factory Enterprise: the B2B e-commerce platform designed for companies with complex sales networks and advanced catalog and pricing needs.
For a company operating in numerous markets, the ability to use a platform in 6 languages is crucial. Order Factory Enterprise allows each retailer to navigate, consult catalogs, and complete orders in their native language.
2. Complex orders managed in just a few clicks
In the professional hair and beauty sector, orders often include many variations: formats, shades, treatments, lines.
Order Factory allows you to:
• Quickly select variations and combinations
• Repeat previous orders
• View customized conditions in real time
A real advantage for distributors and buyers with large volumes.
3. Advanced configuration of canvasses and special offers
One of the key features requested by Pettenon was the ability to create customized offers, including combinations of:
• Products
• Quantities
• Dedicated prices
• Bundles and promotional campaigns
Order Factory Enterprise allows you to build these configurations independently, offering B2B customers a consistent and targeted shopping experience for each market.
4. Customized interface according to the Pettenon brand
The platform has been customized in terms of colors, layouts, and visual identity to align with Pettenon Cosmetics’ corporate communication, without compromising on professional UX.
After implementation, the Pettenon B2B network was able to count on:
• Restricted and orderly access to the complete catalog
• Customized prices by country, customer, or partner type
• Reduced margin of error in repeat orders
• Fast purchasing thanks to quick reordering
• Greater autonomy for international distributors and buyers
• A scalable system, ready for new markets
Digitizing the network of retailers and distributors does not just mean offering an online portal: it means optimizing processes, reducing errors, improving the customer experience, and making your business model scalable.
With Order Factory Enterprise, Pettenon Cosmetics has taken a decisive step in commercial modernization, creating a solid, customized, and international B2B ecosystem.
